There are only eight partners in the beta right now, though Google plans to allow more and more developers to use the technology over time. "Users who have historically abandoned - instead of installing - a game are instead trying the game out and then installing," Karmel said.įor starters, instant games (or what the company is calling "Google Play Instant") is in a closed beta, which means only selected developers can use the technology. And in early testing, it's been successful.
While you can only play a portion of the game like this, you'll come across plenty of prompts to download the full app if you're so inclined.Īlthough it's safe to say that installing an app isn't a big barrier for most mobile users at this point, there's definitely something to be said for letting players experience a game before giving up valuable storage space to a full install. With Instant Games, when you click over to a game's profile in the Google Play Store, there's a "try now" button that puts you right in the game's full, native experience quickly. That's particularly true for social games like Clash Royale, where a player can send a friend a link to "join their clan" - which then results in jumping through a series of hoops to actually get the app up and running. Jonathan Karmel, a product manager for Google Play, explained that the idea for making games work with Instant App technology came from a desire to reduce friction and get users straight into the game, so to speak. We got to try a few games ahead of time, and while you do need to wait a few seconds here and there, getting into the full experience of the game happens quickly and without any major delay, at least on the WiFi connection we were on. Titles include the ever-popular Clash Royale, Words With Friends 2, Bubble Witch 3 Saga, Final Fantasy XV: A New Empire, Mighty Battles and - of course - Solitaire. As such, the company is sharing some news at the Game Developers Conference that'll be of interest to both players and devs alike: The "Instant App" technology that Google added to Android last year can now be used on games, as well.Īndroid users can already try a small selection of games in the Google Play Store that load up their full experience without needing to go through the normal install process. Google doesn't really make games on its own, but with Android, it supports one of the biggest developer communities out there.
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